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Hasselblad’s autofocus is incredible for static imagery. The X2D 100c is a camera built for specificity, not for speed. The addition of IBIS is terrific for long handheld exposures. There’s no focus peaking, which is a shame as it would be advantageous.

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There were a few moments while photographing through tall grass and close-up where I found it quicker to utilize manual focus.

It may not be much of an issue with the final product and updated firmware. Granted, I was testing a pre-production unit. Use the small focal point to ensure it encompasses your subject’s eye for the best results. When using a large focal point with minimal background separation, the camera often focuses on the background instead of the subject. It would also be great for slower images. Tracking and Eye AF would be very beneficial for demanding fashion imagery. Hasselblad does not have Eye AF, Animal Eye AF, or vehicle tracking. Although slow, it achieves focus well in various challenging light conditions. However, the slow pace and rolling shutter resulted in a few missed frames that would’ve been incredible. Medium format is slower than your average DSLR and mirrorless camera. The X2D 100c feels lethargic compared to Sony, Canon, and Fujifilm’s X-System. Thus, while it handled remarkably well in moderate moisture, I wouldn’t recommend using it in a downpour. There is a weather resistance ring around the shutter and battery. The Hasselblad X2D 100c accepted the challenges and performed as it should. It was just above freezing in the morning with rainstorms and gusty winds that blew in about every 15 minutes in the afternoon. Two weeks later, I was updating the portfolio of a local model on a typical Montana autumn day, where it’s not unusual to get all four seasons in one day. Last summer, I was photographing with the Fujifilm GFX100s in 104-degree heat and the camera overheated, yet the X2D 100c didn’t overheat or malfunction in similar conditions. I remember how hot the battery got after photographing a fast-paced set indoors. My previous experience with the Hasselblad X-system was with the original X1D 50c. Hasselblad has done a fantastic job of creating a camera that feels like a natural extension of yourself. Each button feels excellent and works as it should. The touchscreen is very responsive and accurate. It’s the most comfortable grip of any camera on the market. The metal housing is sleek, and the robust texturized hand grip makes it feel exquisite to hold.

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Hasselblad knows how to make a premium-feeling camera, and the X2D 100c is no exception. Plus, the built-in 1TB memory is a fantastic selling point. True to form, the hand grip is one of the most comfortable on the market. It took everything photographers enjoy about medium format and refined it. The Hasselblad X2D 100c isn’t innovative, and that’s not bad. Additional gear included a Nanlite Fixture Forza 150B and my personal Broncolor Siros L. We received a loaner from Hasselblad along with the Hasselblad XCD 38V and XCD55V lenses. Hybrid users will be upset there’s no video.100MP allows for significant crops with plenty of detail.

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Phocus software is much better than in the past.It doesn’t overheat in extreme conditions.My favorite grip of any camera on the market.The most user-friendly menu system available.We recommend buying an extra battery and the charging hub. We are giving the Hasselblad X2D 100c four out of five stars. Want one? You can pick one up from Adorama for $8,199. It could be a five-star camera with a future firmware update. Hasselblad will need to improve the autofocus speeds for the X2D if they hope photographers can rely on it as a primary camera. The X2D 100c is a premium medium format camera that produces beautiful images slowly. Files are approximately 250MB on average. Be prepared to invest in a lot of storage. Some will miss the joystick, although Hasselblad has offered several options to make using the touchscreen as functional as possible. But, many like myself will appreciate that it’s truly a photographer’s camera.

Hybrid photographers won’t appreciate the lack of video functionality. Hasselblad’s premium grip and the best menu system make it a compelling option. The ability to charge the battery while tethered is also a nice touch. The addition of phase detection, improved battery performance, faster-charging speeds, seven stops of 5-axis IBIS, 1TB built-in memory, and a CFExpress Type B slot are fantastic upgrades. Phocus has been updated and is much more usable. Hasselblad has done an excellent job improving upon the complaints of previous systems. Who Should Buy The Hasselblad X2D 100c?.

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